We've sat on both sides of the Atlantic — building, selling, and translating European products for U.S. buyers. Practical, senior, hands-on.
We met at Criteo in 2008, when it was a startup of about 60 people in Paris. Over the next 13 years, we helped build it into a NASDAQ-listed global adtech leader — Olivier relocating in 2009 to open the U.S. market from zero, Pierrick scaling customer success into a global organization spanning the U.S. and Europe.
The first 18 months in the U.S. taught us the expensive way: misread buyers, a European playbook that didn't translate, roughly $2.7M spent on wrong assumptions. The turnaround — local leadership, onboarding rebuilt from three months to two weeks, packaging and pricing redesigned for how U.S. companies actually buy — is what made the U.S. one of Criteo's largest markets. That 18-month detour is exactly what we help our clients skip.
Pierrick Joliveau
Co-founder
18+ years scaling B2B tech across the U.S. and Europe, including 13 at Criteo — where he grew retail media customer success from a 5-person team into a 60-person global organization serving hundreds of retailers across 10 countries. Since then: VP of Customer Success at Kevel and Potloc, lifting net revenue retention from 94% to 103%, and fractional CCO to B2B SaaS scale-ups. Pierrick turns the U.S. decision into an operating plan — commercial process, post-sales motion, and AI-ready revenue operations.
Olivier Kivitidi
Co-founder
15+ years launching and scaling platform businesses on both sides of the Atlantic. One of Criteo's first 60 employees, selected by the CEO to open the U.S. market — signing 50+ accounts and hiring the company's first U.S. and U.K. teams — before leading Fortune 500 client strategy (Walmart, Estée Lauder, Macy's) and global reseller solutions, then three years inside Meta's ads ecosystem. Olivier sharpens ICP, pitch, and proof points so they land with U.S. decision makers.