De-risk your U.S. expansion before you scale.
We help European B2B companies validate their U.S. ICP, pitch, proof points, pricing, and sales motion through focused field work with real buyer feedback.
The U.S. is too expensive to enter on the wrong assumptions.
Most European companies don't fail in the U.S. because the market isn't there. They fail because they scale before they validate. The most expensive mistakes look like this:
Copying the European pitch
The message that wins in Paris or Berlin often doesn't name the pain a U.S. buyer actually budgets against.
Hiring before validating
A U.S. Country Manager or sales hire without a validated ICP, pitch, and sales motion is a very expensive experiment.
Assuming references translate
European proof points rarely carry the weight you expect. U.S. buyers ask for different evidence.
Spending before targeting
Conferences, events, and outreach burn capital fast when you don't yet know which buyer owns the budget.
Test what is actually winnable — before committing heavier capital.
Operator-led field validation, not a market study. We narrow the wedge, put it in front of real buyers, and give you a clear recommendation.
Diagnose
A free discovery call to understand the U.S. decision you're facing — hiring, timing, ICP, pricing, or channel — and what evidence you already have.
Validate in the field
Targeted buyer and ecosystem conversations, objection mapping, pitch iteration, and proof-point translation — real buyer feedback, not assumptions.
Decide with confidence
A clear, evidence-based recommendation: invest, narrow, hire, partner, pivot, or pause — with the playbook to act on it.
Scoped, senior, and matched to the decision in front of you.
U.S. Readiness Sprint
For companies early in their U.S. thinking. Are you ready — and what would need to be true before you invest?
- U.S. readiness assessment
- ICP & buyer mapping
- Recommended next step
U.S. Revenue Path Design Sprint
For leadership teams facing an urgent U.S. decision — a hire, a board question, a budget commitment.
- First-wedge definition
- Positioning & proof-point translation
- Concrete U.S. revenue path
U.S. Field Sprint
Full field validation: your wedge tested through real buyer and partner conversations in the U.S. market.
- Targeted buyer conversations
- Partner & ecosystem mapping
- Sales playbook V1 + recommendation
Advisory
Senior support after a sprint or around a key hire — founder coaching, Country Manager de-risking, execution support.
- Founder / executive advisory
- Country Manager path design
- Post-sprint execution support
Every engagement starts with a free discovery call and is scoped to the specific decision you need to make.
Two U.S.-based operators with European roots.
We've sat on both sides of the Atlantic — building, selling, and translating European products for U.S. buyers. Practical, senior, hands-on.
Pierrick Joliveau
Franco-American operator focused on founder-level expansion strategy: commercial process, operating model, program structure, and follow-through. Pierrick helps CEOs frame the U.S. decision clearly and build the operating plan behind it.
Olivier Kivitidi
U.S. buyer translation specialist with deep experience across adtech, retail media, data, and platform ecosystems, including years inside the Meta marketing ecosystem. Olivier sharpens ICP, pitch, and proof points so they land with U.S. decision makers.
Facing a U.S. decision?
Whether to hire, enter now or wait, which ICP to target first — a 30-minute discovery call will tell you whether we can help de-risk it.
Book a discovery callNo pitch. Just a working conversation about the decision in front of you.